Humble Indie Bundle proves strength in numbers

With no big publishers or marketing budgets to get their games in the public eye, it can be hard for an indie developer to get noticed. Insert the Indie Humble Bundle, a program that allows consumers to purchase collections of acclaimed indie titles for any price they feel is worth it, even if it is just a penny.

The first Humble Bundle was offered in May 2010 and included such titles as World of Goo and Gish. It would go on to earn over $1,270,000 in the time it was offered.

Bundles have only gotten bigger, too. Humble Indie Bundle V was released in May 2012 and finished with over $5 million raised from almost 600,000 purchasers thanks to a lineup of highly-acclaimed titles like Bastion, Limbo and Psychonauts.

All games purchased through the bundle come free of any digital rights management software and are compatible with Windows, Mac OS X and Linux.

Developers do not offer their up games solely for the money, though, as purchasers are able to choose where their money goes between the developers, a tip to the Humble Bundle organization or to charities like Child’s Play and the Electronic Frontier Foundation.

In all, the Humble Indie Bundle program has earned over $20 million dollars with the latest offering in Humble Indie Bundle VI ending earlier today.

Check back next week for my talk with one of the developers of one of my favorite upcoming indie games, Skulls of the Shogun.


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